Red Lion Loyalty Program

Terms & Conditions

We are pleased to announce an exciting evolution of the Red Lion R&R Club loyalty program. Based on member feedback and extensive insights from leading customer loyalty programs, we are transitioning the Red Lion R&R Club to a new dynamic customer recognition program.

The problem with many point-based loyalty programs is that they generally require members to earn their status and tier level before receiving earned benefits. Fundamentally, we believe a more hospitable approach is in order. We believe it is up to us to earn the loyalty of our guests. And we very much intend to earn your business throughout every stay. Having listened to our most frequent guests and their desire to be recognized as an individual who stays with us on a regular basis, we set out to create a program that makes our guests stand apart from the crowd and treats everyone as an individual.

The future Red Lion loyalty program is not your typical points-based membership with status and tiers. It is about recognizing and rewarding our members for doing things they already love to do. The future Red Lion loyalty program frees you from tracking your points while continuing to extend our most widely used member benefit, 15% off our best available rate through Lowest Rate, Period, formerly known as Member Advantage. We are building a program that responds to your insights and communicates with immediate gratification. Several principals guide the future membership program. We want you to feel recognized with tailored experiences that fuel your passions while providing surprise and delight experiences. So, look for more information as we transition R&R Club to the future Red Lion loyalty program.

With the evolution to a new membership program, comes the expiration of the Red Lion R&R Club program. The last date for which we will issue miles or points for overnight stays will be May 31, 2014. Red Lion R&R Club members with a minimum of 10,000 points have six months to utilize their existing point balance. Any redemptions for overnight stays must be reserved and used by November 30, 2014. Additionally, Red Lion R&R Club members can redeem points between now and November 30, 2014, for benefits with four airline partners or for gift cards with Costco, GC Incentives or Macy's. More details are available online at

As we work to transition in the next few months to our future loyalty program, those Red Lion R&R Club members who have earned tier status can be assured that we will continue to acknowledge you with the same benefits and upgrades specified by the R&R Club. We appreciate your business and look forward to rolling out the details of our future Red Lion loyalty program.

With kind regards,
Red Lion Hotels Corporation


The following information forms the basis of participation in the Red Lion Loyalty Program. These Terms and Conditions are intended to protect the members of Red Lion Loyalty Program ("Members") and Red Lion Hotels Corporation, Red Lion Hotels Franchising, Inc. Red Lion Leo Hotel Collection and their respective affiliates (collectively "Red Lion"). Your participation in this program will be governed by these Terms and Conditions, and it is your responsibility to read and understand all of them. The following Terms and Conditions supersede all previous terms and conditions, and are subject to change without notice:

If you require clarification or further information, you may contact the Member Service Center at

Red Lion loyalty program members will be able to access their account activity at any time on or by calling the Red Lion Member Service Center toll-free at (888) 606-0563.

A Member utilizing points may obtain awards only by visiting or from the Red Lion Member Service Center by calling toll-free (888) 606-0563.

Please allow four weeks for delivery of merchandise certificates from the date we receive your request. Red Lion is not responsible for lost or stolen awards certificates. Red Lion shall not be liable for punitive, special, consequential, incidental or indirect damages of any kind arising from or relating to a Member's participation in the Red Lion loyalty program. Members staying at the Red Lion Leo Hotel Collection property the Las Vegas Hotel & Casino (LVH) using their redemption points, are responsible for all resort fees associated with the stay. 

Disclaimer of Warranty. 

Red Lion makes no representations or warranties of any kind, whether express or implied, including with limitation, the merchantability, suitability, originality, fitness for a particular use or purpose regarding any guest stays, merchandise, experiences or any other matter, redeemed through the Red Lion loyalty program.

Limitation of Liability.

By virtue of accepting membership in the Red Lion loyalty program, member hereby releases Red Lion and their respective officers, directors, employees, partners, agents and affiliates from and against, and all claims, actions, damages, liabilities, costs and expenses, including reasonable legal expenses incurred by Red Lion relating to any alleged injury, death, or property damage arising from or related to any guest stays, merchandise, experiences or any other matter, redeemed through the Red Lion loyalty program ("Claims"). Further, member covenants not to sue or otherwise assert against or attempt to hold Red Lion responsible for any such Claims except in the event that such Claims arise from the gross negligence or willful misconduct of Red Lion.


Members will be required to make reservations at least seventy-two (72) hours in advance of the arrival date when utilizing points for redemption of guest rooms at participating Red Lion Hotels. Rooms can only be redeemed for standard or premium room types, suites are not applicable. Credit cards are required to guarantee room redemption reservations. Standard guarantee policies apply for all room redemption reservations. Failing to contact the Red Lion Member Service Center to cancel a guaranteed room redemption reservation, within the permitted cancellation time, will result in a loss of redeemed Red Lion loyalty program points. Blackout dates apply to the Red Lion Leo Hotel Collection property The Las Vegas Hotel & Casino.

Specific program benefits and services have been established for all Red Lion loyalty program members; however, benefits and services offered by participating hotels may vary.

Red Lion loyalty program points are not replaceable or redeemable for cash.

Red Lion loyalty program points may not be pooled with or transferred to other awards programs or accounts. Red Lion loyalty program offers program membership to individual accounts only and not to corporations or other entities.

Accrued points or miles are not the property of the Member. Red Lion loyalty program and their travel partners have the right to change, limit, modify or cancel program rules, regulations, rewards and reward levels at any time, with or without notice, even though such changes may affect the value of points or miles already accumulated, the ability to use accumulated points or miles, or the ability to obtain certain awards. Accrued points are not transferable in the event of death, as part of a domestic relations matter or otherwise by operation of law.

Red Lion reserves the right to terminate membership in the Red Lion loyalty program in cases of fraud, misconduct or abuse. In addition to discontinuance of membership, Red Lion shall have the right to take appropriate administrative and/or legal action, including criminal prosecution, as it deems necessary in its sole discretion.

Red Lion reserves the right to terminate the Red Lion R&R Club program at any time.

Red Lion loyalty program points will not be awarded beyond the termination date of the Red Lion R&R Club program or of a Member's participation in the program, however Red Lion loyalty program Members will have six (6) months from the termination date to redeem their accumulated points. Any free night stays must be booked and consumed prior to that 6 month date. Any points remaining in a Member's account beyond that date will expire.

Programs and promotions relating to the Red Lion R&R Club may be modified or terminated at any time.

The Red Lion R&R Club program is void where prohibited by law.

Determination of a Member's tax liability for any awards provided is the sole responsibility of the Member.

All terms and conditions of the Red Lion loyalty program are construed and governed by the laws of the State of Washington.

Each member is responsible for remaining knowledgeable as to Red Lion loyalty program terms and conditions, as they may change from time to time, an as to the number of points in his or her account. Red Lion loyalty program will attempt to send correspondence to active Members to advise them of matters of interest, including notification of program changes. However, neither Red Lion nor companies participating as Red Lion loyalty program partners will be liable for any failure to do so and will not be responsible for incorrect or inaccurate transcription of entry information, for problems related to any of the equipment or programming associated with or utilized by the Member, for any human error, for any interruption, deletion, omission, defect, or line failure of any telephone network or electronic transmission, for problems relating to computer equipment, software, inability to access any Web site or on-line service, for any other technical on non-technical error or malfunction, for lost, late, stolen, illegible, incomplete, garbled, misdirected, mutilated or postage due mail or other mail for whatever reason.

Each Member is responsible for advising Red Lion of any address changes.

If you have indicated on your enrollment form that you do not want to be contacted by third parties, we will endeavor to comply with your request but cannot guarantee that it will be possible to do so. Red Lion shall have no liability to Member if Member is contacted by a third party or any partner as a result of a Member's participation in the Red Lion loyalty program.

In order to administer Red Lion loyalty program points redemptions, it may be necessary to provide information about our Members to our Red Lion loyalty program partners solely to be used for the purpose of providing redemption merchandise and/or experiences to our Members. By joining the Red Lion loyalty program you give permission for our processing of and providing such information to our Red Lion loyalty program partners.

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Get some R&R

Rest and relaxation gets you recognition and rewards. We give you points for staying. You spend the points!

Member benefits include:
  • Complimentary nights
  • A welcome amenity at check-in
  • Point redemption for merchandise