Red Lion Loyalty Program
We are pleased to announce an exciting evolution of the Red Lion
R&R Club loyalty program. Based on member feedback and
extensive insights from leading customer loyalty programs, we are
transitioning the Red Lion R&R Club to a new dynamic customer
The problem with many point-based loyalty programs is that they
generally require members to earn their status and tier level
before receiving earned benefits. Fundamentally, we believe a more
hospitable approach is in order. We believe it is up to us to earn
the loyalty of our guests. And we very much intend to earn your
business throughout every stay. Having listened to our most
frequent guests and their desire to be recognized as an individual
who stays with us on a regular basis, we set out to create a
program that makes our guests stand apart from the crowd and treats
everyone as an individual.
The future Red Lion loyalty program is not your typical
points-based membership with status and tiers. It is about
recognizing and rewarding our members for doing things they already
love to do. The future Red Lion loyalty program frees you from
tracking your points while continuing to extend our most widely
used member benefit, 15% off our best available rate through Lowest
Rate, Period, formerly known as Member Advantage. We are building a
program that responds to your insights and communicates with
immediate gratification. Several principals guide the future
membership program. We want you to feel recognized with tailored
experiences that fuel your passions while providing surprise and
delight experiences. So, look for more information as we transition
R&R Club to the future Red Lion loyalty program.
With the evolution to a new membership program, comes
the expiration of the Red Lion R&R Club program. The last
date for which we will issue miles or points for overnight stays
will be May 31, 2014. Red Lion R&R Club members with a minimum
of 10,000 points have six months to utilize their existing point
balance. Any redemptions for overnight stays must be reserved and
used by November 30, 2014. Additionally, Red Lion R&R Club
members can redeem points between now and November 30, 2014, for
benefits with four airline partners or for gift cards with
Costco, GC Incentives or Macy's. More details are available online
As we work to transition in the next few months to our future
loyalty program, those Red Lion R&R Club members who have
earned tier status can be assured that we will continue to
acknowledge you with the same benefits and upgrades specified by
the R&R Club. We appreciate your business and look forward to
rolling out the details of our future Red Lion loyalty program.
With kind regards,
Red Lion Hotels Corporation
The Red Lion Hotels Corporation is one of the leading hotel
companies in the Western United States. To learn more about us,
please browse our Frequently Asked Questions below.
What is happening to the Red Lion R&R Club program?
We are transitioning from a points-based program to a new
dynamic recognition-based program. The evolution of our program is
designed to create a more dynamic recognition program that is
rewarding to all members.
When will points or miles no longer be issued?
No points or miles will be issued after May 31, 2014.
What perks will members earn after May 31, 2014?
Until the future Red Lion loyalty program has begun, all members
will continue to receive the top benefit of 15% off with the Lowest
Rate Period, formerly known as Member Advantage. Until November 30,
2014, Gold and Platinum level members will continue to receive
their membership level benefits of free breakfast for up to four
individuals on the reservation, water at check in and have their
pet fee waived.
How long will members have to redeem for a hotel stay?
Any redemption for overnight stays must be reserved and used by
November 30, 2014.
How long will members have to redeem points for gift card
All gift card redemptions must be redeemed and processed by
November 30, 2014.
Where do members go to redeem points?
Members can login to their online accounts at https://www.redlion.com/redlionrandrclub/
and navigate to the redemption page as done previsouly. Members can
also contact our Member Service Center by calling 888-606-0563 to
make a hotel redemption or request a gift card option.
How will members know the tier level of their membership?
Members still have access to their online accounts to view their
point balance and book redemptions. Hotel front desk staff will
still be able to identify membership levels within
Do members need to keep their membership number or card?
Member profile numbers will remain the same prior to moving into
the new loyalty program and should be used to take advantage of the
15% discount offer with Lowest Rate Period, formerly known as
Member Advantage. Once the future Red Lion loyalty program is
announced, members will not need a card to gain any benefits of
highter tier status. Hotel front desk staff will still be able to
identify membership levels. Members will automatically be enrolled
into the new loyalty program.
Can members redeem points for cash?
No, there are no cash redemption options. Points are
What if a member doesn't have enough points to redeem?
Redemptions begin in allotments of 10K and points are
non-transferable. Members should continue to take advantage of
Lowest Rate Period, formerly known as Member Advantage, which
offers 15% off the best available rate.
How long will it take for a member to receive a gift card after
making a request for a redemption?
Redemptions will be processed in the order they are requested.
Members should allow four weeks for delivery of merchandise
certificates from the date the request is received. Points are
How long will it take for a member to receive airline miles
after making a request for redemption?
Airline miles are submitted once a month and are posted to
airline accounts by the second week of every month for miles
requested the previous month. Please allow up to 60 days from
request to show on the airline account.
Is there a maximum for which a member can redeem?
Members can use their available points in increments of 10,000
on any of our redemptions until November 30, 2014.
When will the future Red Lion loyalty program be
We expect to announce the new program sometime before the end of
the third quarter this year.